Selling rights to a photo?

[Stargazer]

In April, one of my pictures was used in a full-page ad in the USA Today. It was about 2x2 inches in a collage of photos. It was reprinted once. They paid for that specific use.

I'm NOT a professional photographer at all and I have never had anyone buy any of my photos before (nor do am I actively pursuing it for money).

Now I was just contacted again, and because the ad campaign was popular, they want to continue to use it in posters and "Other uses [that] would include, but are not limited to, website, [corporate] internal use, and Dealer ads."

So what they really want is: "(18) months exclusive unlimited worldwide use in any and all media."

I don't know what that is worth and I don't know if I should hold out for whatever I ask for, or simply take what they are offering. What's the going rate for something like that?

I'm excited that they want to pay me money, but I don't want to be taken advantage of either. Any advice for me and what I should ask for?

Would it be unreasonable for me to accept what they're offering, but also ask that they send me a copy of each format they use it in? (i.e. posters, brochures, etc. to stroke my own ego ;) )

[dslrchat]

What did you get for the first one?

I probably would just take what was offered, only because you are not a "pro" and were not looking for money in the first place. You also do not have to go out and take a photo, no more work to do as they have the photo already.

This will get your work out there though.

Just my Opinion.

[xstacy]

I think it would be nice to have a copy of it. I can't see why they wouldn't agree to that.

[Nebel]

I'd say take what you can get. I did an ad once for my friends that ended up in FATE magizine and I believe it is still in print to this day. I didn't receive any money for it. I did it just to have one of my images published. It was not a great image in the first place, but it was chosen to be printed.

[nnowack]

If you're really curious, you can always check Stock Photo sites for their prices. Prices of Stock have gone down significantly in the past years, as supply has increased with so many digital cameras and photographers out there. Istockphoto.com only gives me between 25 cents and 2 dollars for my images. Some of the other, really high quality Getty Images can go for a couple hundred dollars, but again, those people are doing it for that sole purpose. I agree, giving an image here and there would be nice just to get the credit, a copy of the publication, and congratulations from everyone on here. Congrats! :-)